Usability evaluation on Diabetes UK’s annual
flagship fundraising event
One Million Step
This is a school project collaborated with Diabetes UK, aimed to review the usability and user experience of One Million Step, a microsite of Diabetes UK, and provide insights and recommendations for its redevelopment. Five moderated usability testing sessions were conducted. Five participants aged 23-28 were recruited through my personal connections, all of whom reported having the habit of using the internet.
One Million Step is a microsite designed for Diabetes UK's annual flagship fundraising event. It aims to provide event information and support event-related activities, such as registration, taking sponsorship, and a place for participants to log their steps for the challenge.
Mar - Apr 2022
Diabetes UK would like to redevelop the microsite and are keen to understand more about its usability and user experience (UX) to inform this work. The areas Diabetes UK requested to address include:
01 Initial impression of the site
02 Overall user experience of the site
03 Usability of
(a) Signing up for One Million Step individually/as a team
(b) Other user journeys (set up fundraising page, connect to Fitbit)
(c) Journey from Diabetes UK site to One Million Step microsite
04 Key questions that users need to answer before before signing up & investigate findability of information on website
Five participants aged 18 or older who regularly use the internet were recruited for usability testing sessions. The participants consisted of three postgraduate students and two working professionals. The sessions were conducted using a combination of in-person and remote moderated testing through Zoom.
Simple yet trustworthy site with poor usability - The microsite appeared trustworthy and attractive, yet the poor usability caused fatigue in participants.
Four main recommendations are made based on the severity of the usability issues:
01 Redesigning the global navigation bar to improve the clarity of the landing page to bridge the gap between user expectation and web interface
The current global navigation bar
02 Enhancing the findability of the Info & FAQ section through the implementation of a search function and a redesign of the layout
The current Info & FAQ
03 Improving the Visibility of the Rewards System
The current Reward page
Suggested design for reward badges
04 Improving the functionality of joining a team